From a graduating PR Student: A couple of parting lessons

“If I was down to the last dollar of my marketing budget I’d spend it on PR!”
– Bill Gates

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First Meeting of the new PURE team 2017

After 3 years of studying Web Communication and Public Relations, I’ve come to the end of my time here at Murdoch University and reflecting back, I agree with the saying that you don’t know what you have until it’s gone.

As the Secretary for PURE in this brief semester, I’d like to impart a couple of lessons I learnt throughout the journey.

  1. Get an internship/volunteer/join a club
    Seriously! Even if you don’t decide to join PURE (which is great on the resume by the way), being in a club or volunteering shows you have initiative, teamwork and leadership skills.I learnt this, perhaps a little too late, but I wish I had made time to think ahead and joined PURE early on in my degree to set myself up for a stronger resume.
  2. Build your portfolio
    Having a blog, for example, to showcase your writing skills is one piece of portfolio already! Additionally, different PR campaign/presentations you do throughout your degree can also be used to buff up your resume. It showcases critical thinking and engagement with the PR world, so don’t throw away the work you’ve done and keep an archive of it because it might come in handy.
  3. Make friends, and network!
    Public relations is inherently social, so it makes sense to build those connections from early stages because your fellow classmates are people who will go out looking for the same jobs as you. Attend networking events held by PURE, make friends with different PR professionals (add them on LinkedIn!), and keep your eyes open for opportunities.

That’s about all the wisdom I have, but I do think they are very important foundations to set yourself up for the future.

In between reading Macnamara, Grunig, spitting out a heap load of 10 Point Plans, writing media releases, as well as the other stressful aspects of academic life (all the essays!) I can say that I’m truly going to miss Murdoch.

Lastly, even though it was brief, I really enjoyed my time at PURE with the most supportive and brilliant bunch of students. The feeling of accomplishment after a successful event is like no other!

All the best to future students and good luck,


My Favourite Place to Escape Has No Tangible Location

Unlike a lot of people I know I still appreciate those rectangular objects with paper in the middle of them and a hard shell holding it together. Yes I am talking about books, those things that hardly anyone reads these days!

I don’t know if it’s just my inner nerd shining through but I think people need to appreciate books, novels and stories more than Facebook, fake tans and cats (totally kidding cats are highly important and should be given full attention).

Seriously though there is no better (or worse) feeling than holding the last page of the book you have just spent the last couple of months, weeks, or hours reading and finally knowing who dies, who falls in love, who wins, who loses or learning that there is definitely a sequel.

The pages are probably curled and ripped due to ferociously folding it in ways it should not be folded. They probably have dirty finger prints on them from when you were eating some greased up, deep fried, ‘diet starts Monday’ kind of snack and a couple or majority of the pages probably have make up smudges from the tears you shed out of sadness or joy at the journey that book has taken you on.

No worse feeling you ask? Well yeah duh, what are you going to do with the rest of your life now that the series you have vested all your time, emotions and sleep into has ended?

Numerous times before I have closed the final pages to a book, reminisced the good times I had, the places I went, the people I met and then it dawns on me, what do I do now? I’ve been in a whole other world since picking up that book and now its over.

It doesn’t matter what kind of book it is whether it’s an extremely long and confusing series about wizards or a steamy series about some sexy rich man who wears grey ties (let’s not get distracted now), regardless of what book you are reading: You. Will. Get. Attached.

Those characters have become your best friends, you either want to be with them or be them. It all seemed so real and now it’s over, the end of an era… even if it only took a day to read it seems like a lifetime.

But at the end remember: don’t cry because it’s over, smile because it happened… and then start reading it again.


/Zoe Keenan

Find balance when you don’t have time – HELP?

Have any of you had a meltdown lately? Like, a full-blown, crying, shaking, hysterical meltdown for absolutely no reason at all? I have. I got home one Friday afternoon, went straight to my bed, buried my head in my pillow and proceeded to break down. When my partner came in asking what was wrong, I actually didn’t know. When I told him this, he laughed “how do you not know why you’re crying?” (obviously impossible for a male to understand). I just felt so completely overwhelmed and devoid of all energy that all I could fathom doing for the foreseeable future was crying.

The truth is, I was exhausted. Just plain exhausted. 16 weeks of uni, 2 jobs, a committee and sporting commitments later, I had absolutely nothing left in the tank. Expecting sympathy, I whimpered about my plight to my partner, only to be told, “you do this to yourself”. Do I? I guess I do.

I wonder how many other uni students, or professionals are out there feeling the same thing from time to time? The thing is, people are always saying that you need to find the balance between working hard and having fun, but I CANNOT imagine happily giving up any of my commitments for ‘relaxation’ time. I suppose that’s the downfall of an overachiever. And let’s be honest, who even knows what ‘relaxing’ is anymore?

Here’s an interesting fact: In the ten years from 1986 to 1996 work-life balance was mentioned in the media 32 times. In 2007 alone it was mentioned 1674 times.

They say that the happiest people are those who don’t have a care in the world. But please, as if they’re not bored. I know I would be. If I’m not challenging myself in some way, my day just seems pointless.

The most frustrating times in my life have been those when I have had nothing to do, no commitments, and nowhere to be. I remember having a similar meltdown after I graduated year 12, petrified of ‘treading water’ (as I call it) for six months before enlisting in the Navy. I. Hate. Doing. Nothing. And more than that, I hate not being in control.

Most of the time I am highly organised. I keep a religious diary – three, in fact (if you don’t count the calendar hanging on my office wall). I have a schedule on my tablet, in my phone, and a hard copy in my bag. But I do have a tendency to allow the lines between my commitments blur. Like right now, for example, I’m writing this blog while I’m sitting at my intern desk. What this means is if at any time I am unsure of what I need to do, I have the answer within reach.

However, I don’t see anywhere in my diary to do things I enjoy to wind down. There’s isn’t any time for sitting in front of the sewing machine, or creating some artwork for our house. But when I have 25 hours worth of things to fit into 24 hour cycles, there really isn’t room. Especially when all I want to do at the end of the day is curl up with my partner on the couch, shut my eyes, and let him tell me all about his day.

Look, I know the solution to my problem is pretty common sense. Prioritise. Blah. Blah. Blah. And I think I do that pretty well. But whilst I am very good at compartmentalising my life physically, I’m not very good at doing it emotionally. And that is something I’m going to have to learn…

…When I have the time. Which I don’t.

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