We are so excited to tell you all about PURE’s upcoming PR a la Carte. When? Wednesday August 31st Where? Staples Bar The professionals who will be giving their time to share their experiences are: Meg Coffey: Rod Killick: One … Continue reading
This EPIC is the kind of EPIC that changes lives. This is the EPIC that got me hooked to public relations in first year and to this day has motivated me to create greatness of my own. Continue reading
Networking group Women in Media WA held an event examining the representation of transgender people in the media. The event was held at The Dominion League in Northbridge and featured a panel with both professional and personal knowledge on the trans community. Louise Pratt, a former WA senator, spoke of the challenges she faced when her partner was forced to transition in the limelight due to Louise’s position. Tina Ross transitioned in 2012 and was brave enough to tell her story. Dr Rob Cover from UWA, author of “Queer Youth Suicide, Culture and Identity: Unbelievable Lives?” shared his expertise in gender.
The three terms you should familiarise yourself with when writing about gender diversity as a PR practitioner or journalist are ‘transgender’, ‘non-binary gender’ and ‘intersex’. If someone is transgender it typically means they identify as a gender that is different to the one assigned to them at birth. People with a non-binary gender or gender queer do not see themselves as exclusively a man or woman. Gender is fluid for gender queer individuals. Intersex means that biologically a person has both male and female characteristics whether it be their hormones, chromosomes, internal reproductive system or external genitals.
In the past trans people were seen as ‘freaks’, the butt of the joke and in some cases even dangerous. Dr Rob Cover gave the example of the serial killer in the 1991 film ‘Silence of the Lambs’. Whilst Rob said there has been significant change in the past 5-7 years there is definitely still room for improvement. Many public relations practitioners and reporters are well meaning but can unwillingly perpetuate negative stereotypes.
- Objectifying transgender people in an attempt to increase listeners, ratings or readership.
Hayley Davis who facilitated the discussion gave the perfect example of this exploitation in the media coverage of the murder of transwoman Mayang Prasetyo. Mayang was killed and dismembered by her partner. The Courier-Mail chose to run the headline “Monster Chef and the She Male” with an image of Mayang in a bikini and repeatedly mentioned that she was a sex worker. Though the Australian Press Council deemed the story offensive and a breach press standards it illustrates we still have a long way to go.
- Only showing the challenges to being trans and the “struggle with no end”
Dr Rob Cover spoke of the danger of only presenting the negative side of being transgender. He said people are likely to commit suicide when they feel they don’t belong and they cannot see a future for themselves. This highlights the medias responsibility to show diverse representations of trans people, that it is not all doom and gloom, so the trans community can see how resilient they are. Dr Rob Cover praised the Amazon TV series ‘Transparent’ in their depiction of a strong, resilient, caring transwoman.
- Not including a trans voice in the discussion of gay rights
Louise Pratt expressed her disappointment that trans people were often left out of coverage on issues such as gay marriage. She spoke of several laws that are prejudiced towards the trans community that are often not bought into the public sphere by those working in PR and journalism such as the fact that an individual has to have major, invasive, irreversible genital surgery to be covered by the anti-discrimination act.
- Asking members of the trans community inappropriate questions
Louise Pratt said she felt stressed and traumatised by some of the stories that were reported on her and her partner. Louise made it clear it was not acceptable to ask someone about their genitals and encouraged those working in the media to make their interview subject feel comfortable.
- Positive gender diverse role models
Tina Ross communicated her wish that she had known about transsexual US tennis player Renée Richards when she started to struggle with her gender. She recalls thinking “Am I the only one? What’s wrong with me?” Tina said she would have liked to have seen more role models who were not in the sex industry. Dr Rob Cover said he would like to see more representations of trans people in the media where they are not just pigeonholed for their gender.
- Educating both children and adults about gender diversity
Tina Ross commended programs in schools that educate children on gender diversity but emphasised the need to inform adults on the trans community. The panel said before we can change representations of trans people in the media we need to change how people think.
- Being fair and ethical in producing content on transgender individuals
Respect people’s history and pronouns and make use of the numerous resources available on gender diversity. Tina Ross explained for some trans people talking about their past can be very upsetting so let them guide the conversation or focus on the person they are today. When it comes to what people prefer to be called Tina said the safest thing to do is simply ask. The panel also suggested putting the number to QLife at the end of articles featuring a transgender person.
The contact number for QLife the counselling and referral service for the LBTIQA community is 1800 184 527.
If you happened to miss Wednesdays PR-event “Meet the bloggers” and are currently being consumed by a certain feeling of FOMO (Fear Of Missing Out), don’t worry; we have all been there. I hate missing out on things, especially when it is a networking event where I know I would have gained some great knowledge and met masses of interesting people. Luckily, I attended this Wednesday’s event, hosted by PRIA WA and our own fabulous Murdoch University, and I will kindly share my thoughts on the night with you whom couldn’t attend!
It truly was an insightful evening, where we had the opportunity to listen to a panel discussion with 4 Perth bloggers who shared their insights on the world of blogging. Catherine Archer, whom most of us know as our lecturer and tutor in the PR-program, facilitated the discussion and she did a great job with bringing the conversations to life. I loved the fact that all the bloggers come from different backgrounds and write very different blogs, reminding us of how varied the world of blogging is. Amanda Kendle writes the blog “Not a Ballerina”, Jo Castro writes the blog “Lifestyle Fifty” and Sameera Afzaal and Aditya Bajekal (students here at Murdoch) writes the blog Dynamique.blog. A panel with big personalities enabled some great insights and some of the things they said truly stuck with me;
Sameera did not only give an amazing speech about overcoming people in your life who don’t believe in you, but she also gave some concrete advice for people who do blog or dream of starting one. It is easy – Do your research. As PR-practitioners we chuckle to ourselves because we already know how important this is, but we also know that some (such as managers, business owners or people we work with) may not always agree. Research takes time and it costs money, but to have a successful blog you need to know your stuff. It is competitive; make sure you don’t create something that is already out there. Check what are popular ways of spreading your blog posts, Facebook, Instagram or even Snapchat? What does it cost to pay for sponsored posts on Facebook, LinkedIn and other avenues? Sameera and Aditya know all this; they spent almost 2 years researching before launching their blog.
It was great to listen to Amanda who has been blogging for ten years and now runs workshops on both blogging and social media to coach others in the expanding world of media. When she first begun blogging she used her blog as a portfolio and I believe this is where we can all take a note, because through her writing she got offered jobs, sponsorships and it truly opened the door to adventures she probably never anticipated. As PR-practitioners we get judged on our writing, and a blog is a great way to showcase not only your writing, but also your personality, something future employers want to see sooner rather than later.
Jo has the blog Lifestyle Fifty and she is also a freelance writer. When asked what she thinks of getting paid for writing certain posts on her blog she said something which I believe is a good thing for us to remember; “Gifts and things are great to get as thanks for writing a post, however it doesn’t pay my grocery bill. My family has to eat as all others”. It is easy to look at blogging as a trivial hobby for people who has got nothing better to do, it is not. Jo made the point that as a blogger you are not only a writer, you are the photographer, the editor, the strategic developer, the social media manager, etc. It is time-consuming and it is 24/7, when PR practitioners pitch stories to bloggers we need to be respectful and remember that this is a job like any other.
It was a great event and it once again reminded me of why I love this industry so much. By working in PR I will throughout my career be surrounded by people who will keep me inspired and challenge me to be creative and unprejudiced in every way possible.